It’s a writers framework called FEEL, KNOW, DO
FEEL
How do I want my reader to feel?
- Inspired, Confident, Relieved, Understood?
If you want your reader to feel understood, you could open with a quick story from your own life that shows you’ve been there — and you get it.
KNOW
What do I want my reader to know?
Do you want your reader to know…
- That you don’t need to diet to lose weight?
- That renovating their home can be easy?
- That you’re hosting an event and they are invited?
Don’t try and cram lots of things in, remember that the average human attention span is 8 seconds.
Whatever you want your reader to Know — keep it as clear and simple as you can. Don’t clump too many messages and ideas together.
DO
What do I want my reader to do?
Do you want your reader to…
- Take action?
- Share your content?
- Book a session?
- Buy a new product?
- Book a session?
- Register for a class?
The Do is your “call to action.”
The simpler your call to action, the better.
Your Do might be:
- Click Here to Buy Now!
Or it could be something a little softer like:
- Share with someone you know who needs to hear this today
- Click here to learn more
- Give me a thumbs up
