FOMO Email Subject Lines
These email subject lines tap on scarcity and an innate human need to not miss out on things that everyone else is enjoying. Great for last minute reminder emails to get people to take action!
1. “You’re Missing out on ___”
2. “THIS Disappears at Midnight”
3. “Tonight Only: Get this NOW before it’s gone…”
4. “Weekend Only: Get this …”
5. “Last Day to Get…”
6. “The timer’s going off on your cart!”
7. “Should I stay or should I go?”
8. “Are you coming?”
9. “Your ___ plan goes bye-bye at midnight…”
10. [WEEKEND ONLY] Get this NOW before it’s gone…”
11. {insert name}, Earn double ___ today only”
12. “Tonight only: A ___ lover’s dream”
13. “Last Day To See What This Mystery Email Is All About”
14. “Your private invitation expires tomorrow night”
15. “[WEEKEND ONLY] Get this NOW before it’s gone…”
16. “[URGENT] You’ve got ONE DAY to watch this…”
17. “Don’t Get Left Behind: The # Most Effective ___ Tactics”
18. “Last chance: ___ closes tonight (no exceptions)”
19. “Email subscriber exclusive: {insert product name} sale is here.”
20. LAST CHANCE: Discount for ___ Ends Today
21. Get a Massive Discount on ___ Before the Price Goes Way Up
22. Time is Running Out to Join ___
23. Everything you missed this week…
24. If you weren’t following me last week, you missed a LOT of new stuff
25. I’m closing it down!
26. Uh-oh, your prescription is expiring
27. Reminder: Lock in Monthly Billing for Rainmaker Today (Before It’s
Gone)
28. Listen to this… (URGENT)
CURIOSITY EMAIL SUBJECT LINES
These email subject lines intentionally piques curiosity and leaves a gap that your subscriber needs to fill. They cannot help but want to open your email to satisfy their curiosity.
29. “Hey”
30. “Everything you wanted to know about ___ but were too afraid to ask”
31. “As You Wish”
32. ‘I love everything in this email!
33. “Not Cool, Guys”
34. “Black Friday shoppers are the worst customers”
35. “Question about {insert goal}”
36. “Idea for {insert topic of interest}”
37. “Know this about {insert topic of interest}?”
38. “I promise it’s worth it…”
39. “*Don’t Open This Email*”
40. “I have good news and bad news…”
41. “Sales increase , Refunds decrease , Retention increase”
42. “Your new favorite ___ tool…”
43. “I’m pulling the plug…”
44. “{insert desired result in caps} (on a “shoestring” budget)”
45. “Tomorrow’s the day…”
46. “Is this you?”
47. “You’re Invited”
48. “I knew I was right…”
49. “___: Why you’re stuck”
50. “___ are not the answer…”
51. “Exciting announcement (and special invitation)*”
52. “When’s the last time you…”
53. “Wanna Know a Secret?”
54. “Yep, that just happened…”
55. “She sold ___ for $___ each. Here’s how…”
56. “Bad news… closing down”
57. “Lethal Combo: ___ + ___”
58. “Open up for our best content”
59. “Forget ___ — this stuff works!”
60. “What They Eat In Prison”
61. “Hologram Shorts?!”
62. “A faster donkey”
63. “your detailed results…”
64. “Why I spent ${a large amount of money} on a ___”
65. “# Million Dollars”
66. “The BIG secret behind ___”
67. “Surprise! When {insert common opinion} is Bad Advice”
68. “{person A} vs {person B}, who does ___ better?”
69. “Impossible! {insert name of expert} just leaked his secret to ___!”
70. “You’ll like this one”
71. “Panic”
72. “Threatened and scared, she turned to an angel”
73. “How to get 12 hours out of an 8 hour day”
74. “Become a ___ Mogul With This “Game Changing” System”
75. “How a {insert random object} changed my life”
76. “GREAT news (here’s why)”
77. “___ has been hacked”
78. “Seriously, Who DOES This?”
79. “# sneaky ___ tricks”
80. “# bizarre ___ selling online”
81. “# Secret Tactics for Breathing New Life into ___”
82. “#% increase in revenue with ___!”
83. “# secrets of wildly successful ___”
84. “# ___ You Can’t Live Without, # 5 Is My Bible!
85. “The # Underused Components of ___”
86. “Only Open If You Use ___”
87. “A must watch new movie I just put out on YouTube???”
88. “What does it take to get me to dump ice water on my head? Find out
here!”
89. “The truth about ___…”
90. “Do NOT ___…”
91. “Are you in or out?”
92. “The ULTIMATE ___ tool”
93. “Your ___ is broken…”
94. “The Scientifically Proven Best Time to ___”
95. “The truth”
96. “Me, me, me, me, me”
97. “Cold, Hard Numbers”
98. “Lies in ___”
SUBSCRIBER RE-ENGAGEMENT
Use these email subject lines to re-engage dead subscribers, or when you want to clean your list!
99. “Am I assuming correctly?”
100. “You’ve Changed”
101. “Should I unsubscribe you?”
102. “Hello… (knock, knock) …anyone there?”
103. “Am I still welcome in your inbox?”
Sales / For Your Paid Offers
Email subject lines you can use for your sales emails – it’s time to bring in the money with these proven titles that get you from having unopened emails to saying ka-ching.
104. “Thanks for Joining – Here’s What’s on Sale”
105. “Pay $# for a New Bundle of ___ (48 HOURS ONLY!)”
106. “#% Off on Your Favorite…”
107. “[Flash Sale] #% off our ___”
108. “[LAST CHANCE] #% off sale ends today!”
109. “$27 today, $97 tomorrow”
110. “A + B + C = 2X Your Sales”
111. “The #-Second Sales Pitch”
112. “Flash. Sale. Alert.”
113. “#% off your favorites”
114. “A little luxury at a great price”
115. “Complimentary ___ on all purchases”
116. “Get priority access.”
117. “Free {product 1} with Purchase of {product 2}
118. “Meet your new ___”
119. “Top # under $#”
120. “# Gift Ideas for ___”
121. “Seriously, get this book.”
122. # ____ at One Crazy Low Price
123. The Deal of a Lifetime on {insert day} Yet!
124. $# off my biggest event in years, just for my VIPs
125. Start {insert big result} for just $1
126. {name}, Start Your Week with #% Off ___
STAY UPDATED / EVENTS
Everyone likes to stay updated. Use these email subject lines to make announcements, organize events, get your new content read, and to keep your subscribers updated with the latest happenings in your business.
127. “Introducing our Latest (Product/Feature/Service)”
128. “The {Company Name} Holiday Catalog is Here”
129. “Latest {Company Name} News”
130. “Start using this new ___”
131. “Huge Announcement: Brand new event…”
132. “HUGE Announcement (another big change at {company name})”
134. “Attention ___: Who Wants an Opportunity to Work with {insert famous person}?”
135. BIG news & you’re hearing it first!
136. -UPDATED- You’re invited to a ___ R.S.V.P. Party!
137. …we’re going live in 3, 2, 1…
138. My ___ Interview (And It’s Fresh!)
BEING PERSONABLE
These email subject lines humanize you and everyone loves human connection. Everyone opens an email from their friends – and these email subject lines are made to make you sound like one.
139. “Rough Day?”
140. “Where to Drink Beer Right Now”
141. “What Did You Think? Write a Review.”
142. “You are not alone.”
143. “Hoping you can help.”
144. “Hoping to help”
145. “Did you get what you were looking for?”
146. “We have {insert fact} in common …”
147. “Our next steps”
148. “{name}, check out these hand-picked looks”
149. “Happy Birthday {name} – Surprise Inside!”
150. “{name}, do you remember me?”
151. “I didn’t see your name in the comments!?”
152. “So I’ll pick you up at {insert time}?”
153. “Crazy Invitation, I am Going to Buy You Lunch…”
154. “Vanilla or Chocolate?”
155. “I love you”
156. “Quick favor?”
157. “you free this {insert day} at {insert time} PST? ”
158. “Thanks for helping us”
159. “___ for your friends (on us)”
160. “Thank You!”
161. “You’re officially a part of the squad!”
162. Happy Birthday to… …{insert your company name}!
163. [RANT] Why I HATE ___!
164. Why I (kinda) HATE ___…
165. “Check out my new “man cave” [PICS]”
166. “So nice to meet you, {name}!”
167. “Feeling {insert emotion}? Let me help”
168. “Moving on from ___…”
169. “Real talk: the TRUTH about ___”
170. “Today is an important day…”
171. “Am I really the “bad guy?”
172. “Yep. I look ridiculous! It’s on purpose. Here’s why…”
173. “This is a little embarrassing…”
174. “can you explain THIS to me?”
175. “I was in the hospital…”
176. “You’ll think I’m crazy…”
177. “Were we boring you?”
178. “{name}, where are you?”
179. “{name}, We need to talk about {subject}”
180. “If You Like Us, You’ll Love This”
181. I did {something shocking} —& THIS is what it looked like
CAPITALIZE ON THEIR FEARS
Your subscribers has fears – these subject lines will tap on their fears so that you can help them to relieve their conscious and subconscious fears. Fear can be a big motivator and if you use them correctly, you can on your subscribers’ fears to help them solve their problems.
182. “Don’t Make These # ___ Mistakes”
183. “DO NOT Commit These {insert topic} Atrocities”
184. “Please don’t make this mistake in your business”
185. “Don’t Get Fooled: # Questions to Ask Before ___”
186. “# Important Questions You Need to Ask Yourself Before ___”
187. “Are you a victim of ___?”
188. “Hitting a Plateau with Your ___? Here Is How You Keep Growing”
189. “# Reasons Your ___ Hate(s) You.”
PROMISE THEM THAT THEY WILL RECEIVE SOMETHING
Did you know that greed is 1 of 7 deadly human sins? Tap on people’s greed by promising them something awesome in your subject line. Bonus: You get to improve their lives with your email when they open your emails too!
190. “My Gift to You…”
191. “Free (Cool!) ___ Alert”
192. “New must-haves for your ___”
193. “A new product you won’t pass on”
194. “[CHECKLIST] Get up to 20% better {insert result}”
195. “BOOM! This is how you get ___”
196. “Get more sales with THIS technique”
197. “How ___ Will Change Your Life ”
198. “{name}, this can help you grow your business”
199. “New Video: {insert topic}”
200. “Here’s that info I promised you”
201. “The Best of {insert company name} {insert year}”
202. “The Complete Guide to ___”
203. “Still need {insert desire}?”
204. “#Blog Post Ideas”
205. “# Jaw-Dropping ___ Videos on YouTube”
206. “How to …”
207. “# options to get started”
208. “# tips/ideas for {insert pain point}”
209. “# weekend ideas for you”
210. “A #-step plan for your busy week”
211. “#-Point Checklist for Creating the Ultimate ___”
212. “# Critical Questions Every ___ Must Answer”
213. “___ (Your first 3 steps)”
214. “# killer ___ tools”
215. “How to generate FREE ___!”
216. “[DOWNLOAD] #-Point ___ Checklist”
217. “# proven ___ to ___ today”
218. “Be a Better ___: # Lessons From # ___”
219. “A Step by Step Guide to ___”
220. “# Lessons Learned from ___”
221. “even a “Newbie” can use this ___ system”
222. “Downloads that Make a $50,000 Difference”
223.”How to DOUBLE your ___”
GIVE THEM SHORT CUTS THAT MAKE LIFE EASIER & FASTER
People are lazy. These email subject lines offer short cuts to make your subscriber’s life faster and the tasks they have to accomplish easier. Faster, better, easier… without the hard work.
224. “Grow your ___ 10X faster with this # ___”
225. “How to ___ (including a word-for-word script)”
226. “Guaranteed to {insert big result}. Here are # ___ you can copy and
paste”
227. “___ used to be hard. Then I tried this…”
228. “10x your ___’s traction in 10 minutes”
229. “Steal these ___ templates…”
230. “Get a head start on ___
231. “The ___ Gold Mine”
232. “you have my permission to copy this”
233. “Stop Guessing: Here’s a ___ That Works”
HUMOR
Use humor to get your subscribers to laugh! They will love you and open your emails just to hear what you have to say. When you make someone laugh, a little surge in chemicals happen in their brains, and you start priming them to open your emails… because they want to laugh more.
234. “Get in Our Pants”
235. “Boom shakalak! Let’s get started”
236. “It’s FriYaY”
237. “Aaaaand I raaaaan”
238. “Where is the love?”
239. “Licking your phone never tasted so good”
240. “Deals That Make Us Proud (Unlike Our Nephew, Steve)”
241. “We Like Being Used”
242. “Need a day at the beach? Just scratch n’ sniff your way to
paradise…”
243. Try To Avoid These # People On {insert holiday}”
244. “NEW! Vacation on Mars”
245. “Back up my boasting”
246. “Me again”
247. “Yes, this is a fundraising email”
248. “Bad Decision Time!”
249. “Let’s get fat, {name}”
250. “MMM…{insert your favorite food}”
