New Email Policy: Custom Domains Mandatory for Google & Yahoo from Feb 1
Monday, January 8
3:30pm – 4pm PACIFIC (4:30 AZ/MT, 5:30 CT, 6:30 ET)
Zoom Room Join URL:
https://zoom.us/j/7593733204?pwd=NlFOblFHeTd4WFAvQUdiSnBQY21qQT09
Starting Feb. 1, 2024, Google and Yahoo will no longer deliver marketing emails sent from free email accounts such as Gmail and Outlook.com. This is one of several email policy changes these companies are making to protect their customers and encourage good email sending practices by marketers.
So what does this mean for small business marketers? First, you’ll need to have a custom domain that you use for sending your marketing emails, whether it’s through Keap, Mailchimp, ActiveCampaign, etc. or any other email marketing software.
If you already have a custom domain for your business, then you’re all set, at least as far as this part of the policy change is concerned. Your next step will be DKIM authentication within your email marketing software.
Join us for this quick overview Pop-up class just prior to the regularly scheduled Mindset Monday class to give you some updates about the Google and Yahoo email changes!
