If eyes are windows to the soul, then websites are windows to your business. When customers or search engines land on your website, they’re looking for something that’ll let them know you’re a professional business. A professional business that’s offering something of value. With regular website updates and maintenance, your business will attract and retain customers, offer useful content, and maintain good search engine rankings.
Website maintenance is the process of checking to see whether your website is healthy and performing well. It’s about keeping up with security updates, fresh content, encouraging traffic growth, and making sure your website visitors are happy.
To ensure your website is in a healthy and relevant condition, you need to perform regular check-ups. Not once a year, not twice a year. We’re talking about regular monitoring that will help you keep your business running smoothly and customers enjoying their user experience.
Services to Perform & How Often
As soon as your website is up and running, it’s time to start taking care of the most basic and crucial web maintenance tasks. We’ve organized these services by separate tasks and by how often you should perform them.
Tasks To Be Done Weekly
- Check if all the pages of your website load smoothly without any errors. Resolve issues if there are any.
- Backup your website data to ensure that you have your previous version of the website stored in case of any significant issues.
- Update your website core and software. Also, make updates to the plugins to avail of the latest features and security protocols available.
- Delete spam comments from your website’s pages and blogs. You can use spam tools for that purpose.
- Check if all the forms on your websites are running correctly without any issues, especially after the updating forms.
- Check out if there are any broken links on your website’s pages. If there are any, either remove them or redirect their traffic on live pages.
- Search your website pages for 404 errors. Fix these errors or redirect them.
- Update your existing content or write blog posts to improve your website’s traffic and engage with your audience.
Tasks To Be Done Monthly
- Check the loading speed of your website pages. Look for the things that are slowing it down. https://tools.pingdom.com/
- Your website can generate tons of cached data. Removing this data can significantly improve your website’s overall speed.
- Run a security scan on your website to find out any possible security threats. If you find something unusual, take immediate action towards it.
- Analyze the previous month’s statistics on the website.
- The more content you publish on your website, the better it is for driving traffic. Therefore, check if there are any blog posts that you can update.
Tasks To Be Done Quarterly
- Review the structure and design of your website carefully to see if there is something you can improve.
- If the website design and structure require too much work, consider getting your website revamped.
- Test all forms, CTAs (Call to Action), and popups on your website. It is crucial to check if these customer end elements are responsive and do not crash when interacting.
- Check if you can update any graphics and images on your website.
- Try to optimize images and videos on your website to improve the loading speeds.
- Test out your website on all kinds of devices and popular browsers to see if everything displays correctly as planned.
- Improve your SEO and check if the Meta titles and descriptions are still as effective. If not, then update them.
- Have a look at your advertising and marketing campaigns. Carry out necessary improvements and updates.
- Thoroughly review your workload. This helps you find out if there are some processes that you can automate.
- Check out your backup health by restoring the previous version of your website.
Tasks To Be Done Yearly
- Update all the references on your website pages to the current year.
- Review each page of your website to see any content with grammatical issues, irrelevancy, or typos. If there are any problems, resolve them.
- Make sure that the domain name of your website has been renewed.
- If there are any website designing updates due, consider getting them done.
- Check out the active email addresses to see if there is an excess of unnecessary data that could be deleted.
- Review the top-performing blog post articles on your website and update them with new and fresh content.
