Feeling stuck on writing that subject line? Here are 24 plug-and-play formulas to get your wheels turning.
24 Plug-and-Play Formulas:
FORMULA: How I [Result] in [Amount of Time]
Example: How I lost 20 pounds in 1 month
FORMULA: [Expert Name] Top 3 Tips to [benefit]
Example: Gabrielle Bernstein’s top 3 tips for meditating
FORMULA: (Case Study) [Result of Case Study]
Example: (Case Study) How Melissa grew her business by 3X in 1 month
FORMULA: Want [Result]? Do THIS.
Example: Want to make more sales? Do THIS.
FORMULA: My big/epic/major [Topic] Mistake/Fail
Example: By epic Facebook Live fail
FORMULA: NEW: [Blog post/podcast/video Title]
Example: NEW EPISODE: How to use Facebook Ads for Business
FORMULA: The Best of [Topic]
Example: The Best Bathroom Makeovers under $100
FORMULA: How [name of person] [achievement] –> this is good for highlighting customer case studies
Example: How Lisa de-cluttered her home in 2 days (with a baby at home!)
FORMULA: [Number] Lessons I Learned by [Action]
Example: 4 Lessons I learned from teaching English abroad
FORMULA: Avoid These [Number] [Topic] Pitfalls
Example: Avoid these 6 investing pitfalls
FORMULA: How to [Achieve Benefit or Result]
Example: How to meal plan for the month in under 20 minutes
FORMULA: [Question regarding your audience’s pain point]
Example: Struggling with your living room layout?
FORMULA: [Number] Reasons Why [Something You Should Do/Try/Use/etc.]
Example: 5 Reasons Why You Should Try This Instagram Hack
FORMULA: [Benefit of overcoming the pain point, problem or challenge]
Example: Increase your sales…
FORMULA: [Your Topic] that helps [percentage or number] of [your audience] [result/benefit]
Example: The yoga challenge that helped 43 moms lose weight
FORMULA: [Your Audience] + [Question]
Example: Toddler Moms: Feeling Judged?
FORMULA: Discover [How-to Formula]
Example: Discover how to write copy that doesn’t suck
FORMULA: What You Don’t Know About [Pain Point or Challenge]
Example: What you don’t know about planning for retirement
FORMULA: Don’t [Do/Make] [Activity to Eliminate Challenge] Until You Read This
Example: Don’t post another IG story until you read this
FORMULA: [Topic 1], [Topic 2], and [Main Topic]
Example: Coffee, Mom Jeans, and Meal Planning
FORMULA: What [Known Person/Company] Can Teach You About [Pain Point]
Example: What Target can teach you about branding
FORMULA: [Flash Sale] [Name of Product] [Promotion/Urgency]
Example: [Flash Sale] The Passive Project Doors are Closing
FORMULA: [Time Left]: [What’s on offer] for [Promotion/Urgency]
Example: [24 hours]: Passive Project price increasing soon
FORMULA: Last call: [Name Of Product] closes in [#] hours
Example: Last call: Passive Project closes in 3 hours
